Aditi Kare Panandikar

ADVANCESS IN SCIENCE AND MEDICINE HAVE FACILITATED SIGNIFICANT IMPROVEMENT IN HEALTHCARE. TODAY PEOPLE LIVE LONGER AND HEALTHIER. MEDICINES HAVE BECOME AN INTEGRAL AND VITAL PART OF OUR LIVES. YET. FEW OF US WONDER WHAT GOES INTO THEIR DEVELOPMENT AND MANUFACTURING. THE YOUNG LAD WHO HAD ONCE PRAYED TO THE LORD THAT PEOPLE USE MEDICINES FROM HIS FAMILY SHOP AND RECOVER, IS TODAY THE CHAIRMAN & MANAGING DIRECTOR OF INDOCO REMEDIES LTD., A FIVE HUNDRED CRORE PHARMACEUTICAL COMPANY. KARENAMA’ IS THE STORY OF SURESH KARE’S STRUGGLE IN TRANSFORMING INDOCO FROM A SICK PHARMA COMPANY INTO A UNIVERSALLY KNOWN AND PROFESSIONALLY DRIVEN ORGANIZATION. THE BOOK COMPRISES OF SHORT STORIES AND INCIDENTS IN SURESH’S LIFE THAT MOULDED HIS PERSONALITY AND MADE HIM THE VISIONARY THAT HE IS TODAY. IT TALKS OF HOW A BOY FROMA SMALL TOWN IN GOA, ARMED WITH HIS FATHER’S PRINCIPLES AND MOTHER’S VALUES, MADE IT BIG IN MUMBAI. *KARENAMA’ TELLS THE STORY OF ONE MAN’S SUCCESS AND THE SUCCESS OF HIS ENTERPRISE THAT WOULD INSPIRE MANY AN ENTREPRENEUR, PROFESSIONAL OR EVEN THE AVID READER.